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You are here: Home / Opinion / Has Microsoft got it’s Mobile strategy wrong???

Has Microsoft got it’s Mobile strategy wrong???

Sachin · November 26, 2007 ·

We are a Microsoft shop primarily and we do mobile applications targeting Windows Mobile OS, and we may continue to be a Microsoft technologies company in future too owing to mass popularity Microsoft manages to acquire due to various reasons.

However I simply hate the fact that MS keeps adding layers and layers of complication to all its products, making softwares bloated, complicated, frustrating and slow. There has been enough bashing of Windows Vista as well as Windows Mobile 6. I have read them and been silent all this while, however when I read about Side-Show making its way to windows mobile, I simply could not resist writing this post.

Mobiles are meant to start immediately on press of power button, while desktops are not, so I don’t think side-show is a requirement on mobiles at all. You can just push the power-on button on mobile and press a pre-assigned key to start your favourite application. Why you need an always on and smaller display for it???

I think MS has got its strategy wrong here. Its again trying to make mobiles do whatever a desktop can, which I think is not a clever idea.

Also I guess that in future MS will use Sideshow as an excuse for slow windows mobile powered phones. With all the features it is putting in windows mobile, its going to gradually become slower and slower even with faster processors, so MS will say — use Side-show for features which you want to perform immediately 😉

I think Side-show adds another layer to complicated user-interface and makes users much more confused. In my opinion its a very bad idea.

IMHO MS should instead try to make windows mobile interface simpler, faster and easier to use. I still love the simplicity and performance of Palm OS. I know Palm OS is loosing its ground to Windows Mobile but we need to give the credit for what it offers.

Opinion microsoft, mobile, windows

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